Originally published in Jetstream Magazine.

On December 3, 2023, Alaska Air Group announced one of the most consequential deals in its history: the nearly $2 billion acquisition of Hawaiian Airlines. At first glance, the transaction appeared to strengthen Alaska's position across the U.S. West Coast. But in reality, it launched something far more significant: Alaska's ability to transform itself into a global carrier.

Thanks to an expanded fleet, more change is on the horizon for Alaska Airlines. For the first time in its history, the carrier will begin offering long-haul flights from its hub at Seattle-Tacoma International Airport. Though this strategic choice is a deviation from Alaska’s traditional business model, it seems the airline finally has the fleet, conditions, and capability to make a global network profitable. Though this opportunity could be very lucrative for Alaska, it also comes with its own set of challenges. Will Alaska be able to find its footing in the long-haul market?

Alaska Can Finally Pursue Its Global Aspirations

Before its merger, if Alaska wanted to enter long-haul markets, it would have to contend with Airbus and Boeing’s extensive order backlogs for aircraft capable of flying longer distances. This makes Hawaiian’s fleet of widebody aircraft one of the most valuable assets of the acquisition. Alaska has only ever operated narrowbody jets, which has constrained its network to short and medium-haul services throughout North America. The carrier’s growth prospects have now expanded significantly.

Alaska Airlines Fleet (As of March 2026)

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